LONDON (IT BOLTWISE) – Free use of ChatGPT could soon come with advertising. OpenAI plans to integrate advertising into its platform to cover the increasing costs of AI development. This change could affect all platforms where ChatGPT is available.
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The use of ChatGPT, OpenAI’s popular AI chatbot, could soon change dramatically. Previously, users were able to enjoy the free version without annoying advertising banners. But now OpenAI plans to integrate advertising into the platform to cover increasing operating costs. This decision marks a significant turnaround in the company’s strategy, which had previously focused on ad-free use.
Hints of the impending introduction of advertising have been discovered in the code of the current beta version of the ChatGPT app for Android. Developers found references to an advertising function that indicate that advertising could be shown primarily in connection with search queries. Terms like “search ads” and “ad carousel” suggest that the ads are likely to appear during web searches or product-related research.
This development is not surprising considering the enormous costs associated with advancing powerful AI models. OpenAI needs to create a sustainable funding base to continue to innovate. Monetizing the huge but free user base is a logical step in this direction. CEO Sam Altman had described ads as a “last resort” at the end of 2024, but the company’s stance has apparently changed.
For users, this means that in the future they will have to choose between ad-financed free access and the familiar paid subscriptions. The introduction of advertising could also be accompanied by a general adjustment of subscription prices. Industry experts see this as a necessary measure to ensure the long-term competitiveness of OpenAI. Once concrete measures are implemented, it will be exciting to see how users react to these changes.
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